Associate Professor of Department of Information Management &
Institute of Healthcare Information Management
National Chung Cheng University
Phone: 886-5-2720411#34603
Fax: 886-5-2721501
Address: No.168, Sec. 1, University Rd., Min-Hsiung Township, Chia-yi County 621, Taiwan, ROC
Email: luo[at]mis.ccu.edu.tw
University of Hawai‘i at Mānoa, Honolulu, HI
Ph.D. Communication and Information Sciences
E-Marketing• Management Information Systems • E-Commerce • CRM • Fintech
Technology Adoption • Hedonic Information System Use • Social Networking & Marketing
National Chung Cheng University, Chia-Yi, Taiwan
Associate Professor in Department of Information Management, 2017/08-Present
Visiting Scholar, Delaware Valley University, Pennsylvania, USA , 2021/02-2021/07
Assistant Professor in Department of Information Management, 2014/08-2017/07
Strayer University, Philadelphia/Springfield, Pennsylvania
Adjunct Assistant Professor in Information Systems & Technology, 2012/02-2013/07
Yuan-Ze University, Taoyaun, Taiwan
Assistant Professor in College of Management, 2006/01-2011/07
Teaching Excellence Award, Chung Cheng University, 2018
Best Junior Researcher Award, Chung Cheng University, 2015
Louise Hess Miller Endowment Fund Travel Grant, University of Hawaii, 2004-2005
P.E.O. International Peace Scholarship, Iowa, 2001-2003
Chun Ku and Soo Yong Huang Scholarship, University of Hawaii, 2001-2002
Luo, M.M.*, Chen, Y. C. (2021). Mobile Service Co-innovation and Service Performance: A Service-Dominant Logic Perspective, Journal of Organizational Computing and Electronic Commerce, Forthcoming. [SCI, IF 2.777]
Luo, M.M. &Chea, S. (2020). Wiki Use for Knowledge Integration and Learning: A Three Tier Conceptualization. Computers & Education, 154, 103920. [SCI; SSCI, IF 5.629]
Luo, M.M.& Nahl, D. (2019). Let’s Google: Uncertainty and Bilingual Search. Journal of the Association for Information Science and Technology, 70(9), 1014-1025. [SSCI, IF 2.835]
Luo, M.M.& Chea, S. (2018). Cognitive appraisal of incident handling, affects, and post-adoption behaviors: A test of affective events theory. International Journal of Information Management, 40, 102-131. [SSCI, IF 14.098]
Luo, M.M.& Chea, S. (2017). Internet Village Motoman Project in Rural Cambodia: Bridging the Digital Divide. Information Technology & People, 31(1), 2-20. [SSCI, IF 3.53]
Liao C., Lin H.N., Luo, M. M., & Chea, S. (2017). Factors influencing Online Shoppers’ Repurchase Intentions: The Roles of Satisfaction and Regret. Information & Management, 54 (5), 651-668. [SSCI, IF 7.555]
Luo, M. M., Chea, S., & Chen, J. S. (2011). Web-Based Information Service Adoption: A Comparison of the Motivational Model and the Uses and Gratifications Theory. Decision Support Systems, 51 (1), 21-30. [SSCI, IF 3.037]
Chea, S., & Luo, M. M. (2008). Post-Adoption Behaviors of E-service Customers: The Interplay of Cognition and Emotion. International Journal of Electronic Commerce, 12(3), 29-56. [SSCI, IF 1.425]
Yang, L. , Wang, X. , & Luo, M. M.* (2021, Jan). Trust and Closeness: A Mixed Method for Understanding the Relationship of Social Network Users. Hawaii International Conference on System Sciences (HICSS 54), Kauai, Hawaii, USA.
Luo, M. M.* & Chien, C. C. (2021, Jan). Factors Affecting Negative E-WOM: A Literature Review and Merged Model. Hawaii International Conference on System Sciences (HICSS 54), Kauai, Hawaii, USA.
Chea, S., & Luo, M.M. (2019, Jan). Pleasantness, Activation, and Negative Affectivity: A Test of Extended UTAUT Model. Hawaii International Conference on System Sciences (HICSS 52), Big Island, Hawaii, USA.
Luo, M.M. & Chea, S. (2018, Aug). E-Commerce and Social Media Use in Cambodia. Americas Conference on Information Systems (AMCIS2018), New Orleans, LA, USA.
Chea, S., & Luo, M. M. (2017, August 10th-August 12th). E-Services: An Experience Centric Perspective. Paper presented at the Americas Conference on Information Systems (AMCIS2017), Boston, MA, USA.
Luo, M.M., Chea, S., & Bui, T. (2016, June 27-July 1). Post-Adoption Behavior of Digital Media: The Merge of U&G Theory and Affect Event Theory. Paper presented at the Pacific Asia Conference on Information Systems (PACIS 2016), Chiayi, Taiwan.
Chen, J., Chen, Y. C. & Luo, M. M. (2015, July 5-9th). Mobile Service Co-innovation and Service Performance: A Cross Industry Study. Paper presented at the Pacific Asia Conference on Information Systems (PACIS2015), Singapore.
Luo, M.M., Chea, S., Chen, J. & Chen, S. C. (2012, July 11-15th). Affects and Post-Adoption Behaviors of Blog Users. Paper presented at the Pacific Asia Conference on Information Systems (PACIS2012), Hochiminh City, Vietnam.
Chea, S., Tung X. B., & Luo, M. M. (2012, January 4-7th). Revitalizing the P’s of e-Marketing with Customer Experience Management. Paper presented at the Hawaii International Conference on System Sciences (HICSS45), Maui, Hawaii.
Luo, M. M., Nahl, D., & Chea, S. (2011, January 4-7th). Uncertainty, Affect, and Information Search. Paper presented at the Hawaii International Conference on System Sciences (HICSS44), Kauai, Hawaii.
Chea, S., & Luo, M. M. (2010, August 12-15th). Psychological Ownership toward Blog Entry, Social Presence, and Satisfaction in an E-learning Environment. Paper presented at the Americas Conference on Information Systems (AMCIS2010), Lima, Peru.
Shiau, W. L., & Luo, M. M. (2010, July 9-12th). Continuance Intention of Blog Users: The Impact of Perceived Enjoyment and User Involvement. Paper presented at the Pacific Asia Conference on Information Systems (PACIS2010), Taipei, Taiwan.
Chea, S.& Luo, M. M. (2009, August 6th-August 9th). E-Service Customer Retention: An Affective Events Theory Perspective. Paper presented at the Americas Conference on Information Systems (AMCIS2009), San Francisco, California.
Luo, M. M., Chea, S., & Chen, J. (2009, July 10th-12th). Information Quality, System Quality, and Cognitive Absorption: Exploring the Acceptance of Information Services. Paper presented at the Pacific Asia Conference on Information Systems (PACIS2009), Hyderabad, India.
Chea, S., Luo, M. M., & Bui, T. X. (2009, January 5th-January 8th). If You Build It, They Will Use: Usage Motivations and Unintended Effects of the Internet Village Motoman Project in Rural Cambodia. Paper presented at the Hawaii International Conference on System Sciences (HICSS42), Big Island, Hawaii
Chen, J. S., Ching, R. K. H., Luo, M. M., & Liu, C. C. (2008, January 7th-10th). Virtual Experiential Marketing on Online Customer Intentions and Loyalty. Paper presented at the Hawaii International Conference on System Sciences (HICSS41), Big Island, Hawaii.
Chea, S., & Luo, M. M. (2007, January 3rd-January 6th). Cognition, Emotion, Satisfaction, and Post-Adoption Behaviors of E-service Customers. Paper presented at the Hawaii International Conference on System Sciences (HICSS 40), Big Island, Hawaii.
Luo, M. M., Remus, W., & Chea, S. (2006, August 4th-August 6th). Technology Acceptance of Internet-based Information Services: An Integrated Model of TAM and U&G Theory. Paper presented at the Americas Conference on Information Systems (AMCIS2006), Acapulco, Mexico.
Chea, S., & Luo, M. M. (2005, August 11th-August 14th). E-service Customer Retention: The Role of Negative Affectivity and Perceived Switching Cost. Paper presented at the Americas Conference on Information Systems (AMCIS2005), Omaha, Nebraska, USA.
