Student Name: Chiu O-Wen
Thesis Title: Examining the Effects of Live-Streaming Shopping Characteristics on Consumers’ Affective Cognition and Purchase Intention
Advisor: Prof. Mei-Ling Luo
Oral Defense Committee: Prof. Mei-Ling Luo; Prof. Wen-Chang Lin; Prof. Tze-Chun Liao
Date: September 23, 2025
Time: 15:00
Venue: College of Management, Room 616B